NET-A-PORTER.COM launches beauty category online
Where do you usually shop for makeup? Are you a Sephora girl? Do you stick to department stores when shopping? Are you looking for a new place to indulge your love for beauty products at? Well Net-a-Porter.com has just launched their beauty section which will include luxury brands like Chantecaille, Le Metier de Beaute and Natura Bissé will be part of the 11 brands to be available initially.
“We are delighted to continue the expansion of the NET-A-PORTER brand with the addition of beauty. The move is a natural evolution of our business. We have already established ourselves as a truly global fashion destination and have a super sophisticated, discerning customer with an appetite for newness and the latest trends that extends beyond fashion,” says Alison Loehnis, Managing Director, NET-A-PORTER.COM. “We have long featured beauty in our online magazine and have ramped it up recently with more dedicated features and the appointment of regular video columnists. We consider it a unique differentiator to be able to merchandise beauty and fashion together and educate our visitors not only on which bag or shoe to buy to get the look, but the nail polish and lipstick as well. The impulse to shop from the page applies to beauty as it does to fashion and now our customers can do both at one destination.”
You want to know the coolest thing about pampering yourself with expensive beauty product? The packaging! Every beauty product purchased, customers will receive their goods in the online retailer’s signature luxurious black boxes, tied with ribbon ( how cute!).
What’s on the site now!
Ilia Lipstick in Pink Kashmir – $24
I would add gloss with this and wear it as is. Great color for the spring.