Culture
Jay Z buys Ace of Spades
Add another title to the stellar resume Jay Z has built. The Brooklyn rapper-mogul has acquired Armand de Brignac (better known as “Ace Of Spades”) from Sovereign Brands.
The news maybe shocking to some, as Jay Z has become synonymous with the luxury brand, known as the artist responsible for its rise in pop culture following the music video for “Show Me What You Got” in 2008. While the amount Jay Z spent to get the rights weren’t disclosed, Yvonne Lardener, global director of Soverein Brands, expresses excitement over the new partnership in a statement released to the New York Times.
“We are proud to announce that Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac (‘Ace of Spades’) Champagne brand to a new company led by the globally renowned Shawn ‘Jay Z’ Carter,” Sovereign Brands said in a statement.
Yvonne Lardner, global director of brand communications for Sovereign, added in an emailed statement: “We have had a wonderful relationship with Jay Z throughout the years since he first discovered Armand de Brignac. He became interested in owning the brand and made us an offer we simply couldn’t refuse.”
