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Instagram Famous: Also Known As @VaJiaJia Talks Art and Social Media


Instagram Famous: Also Known As @VaJiaJia Talks Art and Social Media




Gone are the days of only being deemed curator worthy by art industry peers, all you need now is your phone and a vision. Jia Jia Fei who does social media for the Guggenheim museum is Instagram famous. She not only gets to photograph and tweet the art that’s at the Guggenheim but she’s also climbing up the NYC art world as a art socialite.

From W Magazine…

Also Known As @VaJiaJia

Instagram phenomenon JiaJia Fei answers our social q’s.

February 3, 2015 12:00 PM | by Sue Williamson

By day, JiaJia Fei photographs the Guggenheim Museum in New York for the institution’s social media feeds. By night, she’s @VaJiaJia, a prolific (and, in some circles, iconic) Instagram star whose distinctive posting style and eye for contemporary art has attracted more than 50,000 followers. Here, she shares the secrets to her social media success.

Associate Director, Digital Marketing at theSolomon R. Guggenheim Museum, New York

Define your Instagram style in three hashtags:
#art, #artselfie, #caturday

Maximum number of daily posts: 
Around 3, but there are no limits when traveling or gallery hopping.

How many selfies do you take before posting? 
By definition I don’t actually take selfies; I usually get my friends to take pictures of me, but am a believer of Henri Cartier-Bresson’s decisive moment—therefore, as many as it takes to reach that point.

What is your favorite thing to post? 
Art, followed by my cat.

The one thing you would never post: 
Food, unless it’s food art.

#Nofilter or filter? 

Favorite editing apps: 
All of my images go through the Afterlightapp, which adds a faux-polaroid border

Most memorable comment you’ve ever received: 
The first time I ever received a comment in Arabic.

Most geo-tagged location: 
I bike across the Brooklyn Bridge everyday to get to work, and am always compelled by New York’s stunning skyline to snap a gram.

Greatest hits: 
My 3 most liked Instagrams are a view of the city skyline from the Brooklyn Bridge at night, an Alex Prager work taken at Frieze London, and a picture of my cat Coco sleeping on her birthday.

Your first Instagram: 
June 2012, my cat sleeping.

Your secret to social media success? 
Be yourself!

5 favorite accounts to follow: 
The Guggenheim (@guggenheim) because I love my job; Artsy (@artsy) for awesome global art world coverage; NASA (@nasa) for cool space facts; photographer Sam Horine (@samhorine) for consistently breathtaking shots of NYC; artist Andrew Kuo (@earlboykins) for laughs.

Social media pet peeve: 
Artists with bad Instagram feeds.

Source: W Magazine


Mad ethnic right now...

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