Lancome is winning yet again; A Jason Wu collab for fashion week

“I think makeup is one of the closest parts to fashion — it goes hand in hand in almost every single case,” -Jason Wu

Lancome is winning in collaborations this year. With Alber Elbaz already bringing new fans to the brand, Lancome is teaming up with super star designer Jason Wu for 2013 Mercedes Benz Fashion Week.

“Beauty has always been extremely important to the Jason Wu label and I’ve made it an integral part of my fashion shows,” Wu said of the partnership. “What was so intriguing about partnering with Lancôme, beyond the unparalleled quality and luxury of their products, is the notion that the brand doesn’t impose a model of beauty but rather invites women to embrace themselves. This is the embodiment of a truly modern, sexy and confident woman, much like the women I design for.”

source: WWD and Refinery 29