Popular Black Beauty Vloggers Create B.O.M.B Makeup Challenge

Embrace the B.O.M.B beauty challenge
Embrace the B.O.M.B beauty challenge

Black-Owned Makeup Brands Matter

Black-Owned Makeup Brands Matter

“Being a Black-owned business in the beauty industry presents a unique set of challenges. So I am especially encouraged to see the raised level of consciousness that many black beauty bloggers are driving to bring attention to an issue that has long been a challenge for Black-owned beauty brands,” explains Richelieu Dennis, founder & CEO of Sundial Brands and manufacturer of Shea Moisture, Nubian Heritage, & Madam C.J. Walker Beauty Culture . Being consciously aware isn’t limited to activists, so beauty bloggers are using their platforms to highlight and support black-owned cosmetic companies.

B.O.M.B. which stands for Black-Owned Makeup Brands was coined this past summer by black beauty vloggers Alyssa Forever and Alissa Ashley and has been seen on popular black beauty channels such as Jackie Aina, who has a YouTube following of almost 1 million subscribers. These ladies have challenged other black beauty bloggers and have called on non-women of color to accept their challenge. This challenge continues to gain popularity on Twitter and Instagram. As a beauty blogger and consumer, I am always looking for black-owned cosmetics and the biggest challenge I find is variety. I can find eyeshadows, lipsticks, lipglosses and even blushes but I find it hard to find concealers, makeup tools, eyelashes and black-owned skincare products.

Let’s stop forcing beauty brands to include us and embrace the ones that make us their target demographic.

“Black beauty is at the forefront of the beauty revolution – from the mass shift to demanding natural ingredients to the natural, textured hair that we now see on runways, in advertisements and on the covers of international magazines and beyond. So, it is heartening to see that those with significant influence in this space are beginning to collectively raise their voices to empower others with the information necessary to abandon the antiquated ways of thinking that assume that only large conglomerates can compete across markets and to foster this much-needed understanding across the industry and society. I also believe it is just as important for us to raise critical issues, such as lack of access to capital, that prevent many Black-owned beauty brands from being able to successfully compete in a marketplace that they created when no one else paid attention to those who were being ignored and underserved,” Dennis states.

I’m making a more conscious effort to buy only black-owned brands and I have been discovering new products on this Instagram account. If you have a hard time finding a variety of black-owned cosmetics, BEEQBOX might be a solution for you. BEEQBOX is a new monthly subscription service that provides consumers with black-owned beauty products. You can try a combination of products that you may or may not have heard of for $25 a month.

Black beauty is at the forefront of the beauty revolution – from the mass shift to demanding natural ingredients to the natural, textured hair that we now see on runways, in advertisements and on the covers of international magazines and beyond. – Richelieu Dennis, founder & CEO, Sundial Brands

As a beauty blogger and influencer, I always talk about makeup brands and how they exclude black women or use offensive names to name their darker colors (such as ColourPop). Sometimes it’s easy to neglect the smaller brands that are available because you want to collaborate with the biggest and most visible brand. There is a certain untold pressure that black beauty bloggers face when trying to expand their brand and be recognized by beauty companies. We want to be recognized for our abilities to bring awareness to products that work for us but at the same time, we want to be valued and appreciated for our natural beauty. I believe that supporting more black-owned makeup brands would encourage future beauty entrepreneurs to create products for us but it will also send a message to brands that never paid much attention to us. Let’s stop forcing beauty brands to include us and embrace the ones that make us their target demographic.

Here’s a short but comprehensive list of Black-owned makeup and beauty brands that beauty bloggers and vloggers enjoy.

Shea Moisture

Tajj Cosmetics

Coloured Raine Cosmetics

Magnolia Makeup

Beauty Bakerie Makeup

Juvia’s Place

Vera Moore Cosmetics

Laws Of Nature Cosmetics

Vault Cosmetics

The Lip Bar

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